Published inELEVATEWhy a recession isn’t the right time to sack your PR agencyInstead of cutting costs, re-strategising your brand messaging and engaging stakeholders is a better way to ride out the recession.Aug 15, 2022Aug 15, 2022
Published inELEVATEHow to pitch yourself as an expertPeople buy from people, and unless you’re at the Coca Cola levels of brand fame, it can be really beneficial to choose a “face” — or faces…Feb 17, 2022Feb 17, 2022
Published inELEVATEHow to justify your PR spendPR is so much more than column inches. Over the years, publicists have tried to fashion ROI metrics for brand awareness, reputation…Feb 17, 2022Feb 17, 2022
Published inELEVATEWelcome to ELEVATE. The new place for scale-ups looking to level up.Hello and welcome to the very first post on ELEVATE., a brand new thought-leadership platform for ambitious founders and brand owners…Feb 14, 2022Feb 14, 2022
